WHY BOTHER WITH INTELLECTUAL PROPERTY
THE HIDDEN VALUE IN THINGS YOU ALREADY DO …
GREGORY L. THORNE, PATENT ATTORNEY
THORNE IP, PLLC INTELLECTUAL PROPERTY COUNSEL
INTELLECTUAL PROPERTY (IP)
- Utility Patents: Protect new technology that is already created
during your everyday processes- Provide market advantage for your products
- Provide additional returns on existing investments
- Design Patents: Protect aesthetic aspects of your products
- Trademarks: Protect the names used to identify your products to
stop third-parties from benefiting off of your goodwill - Domain Name: Protect your companies position on the internet
- Copyright: protect software, writings and physical creations
INTELLECTUAL PROPERTY CHANGES IN THE
LAST 30 YEARS
- Increasingly more companies recognise that IP is an asset that can create
significant value - Many companies are building up large IP portfolios
- More companies are trying to generate revenues out of their IP portfolio
- Small companies compete in global marketplace through use of IP
HOW INTELLECTUAL PROPERTY MAY BE UTILIZED AS
AN ASSET
- Exclusivity
IP provides an exclusive right to utilize the IP and thereby enables
introduction of your distinctive product(s) to the marketplace
IP provides an exclusive right and thereby enables recognition of your
distinctive product(s) in the marketplace - Offensively – IP may be licensed to a third-party to create revenue/additional
revenue - Defensively – IP may create a freedom of operation for your business through
cross-licensing with third-parties
INTELLECTUAL PROPERTY IS AN ASSET
- Source of revenue (e.g., licensing royalties)
- Recoup high costs of R&D through commercial exploitation of the invention
- Competitive/Marketing Advantage
- Prohibits Manufacture, Use, or Sale by Others
- Licensing adds cost to competitors’ products
- Design Freedom (e.g., cross-licenses)
DO NOT GIVE YOUR INTELLECTUAL
PROPERTY AWAY!
THORNE IP, PLLC
GREGORY L. THORNE, ESQ.
EMAIL: [email protected]
DOMAIN: THORNEIP.COM
